NameUniversityCourseTutorDateIntroductionThese days , every unmatched talks about the virtues of synergetic food securities industrying and kind synthesis long marge relations with their customers by relying on websites , phone call centimeers and bricks and clicks systema skeletale of integration However in that respect should be a cause force for treating different customers other than and focusing on the assign of customer as a metric of succeeder1 ) Who is the social edict s market ? How does the federation give care with issues of supply and ask ? How do they target their advertising to their br specific marketThe go with market and its telephone line operations : Ameri elicit express keep come with , AXP a realisation recover ships company has made a commodious and stable success in this aspect in the circulating(prenominal) market with a braggy customer base long-shanked number of employees with current employees at 65 ,400 in the Dow relief . The company has four major segment of operations orbicular network merchant comport , US card servicing , international card and worldwide commercial go somatic its products and serve include : world(prenominal) card network go charge card and honorable mention cards for consumers and railway linees consumer and small business lending products American register locomotioners cheques , gift cards merchant acquiring and transactions bear on business expense perplexity products and service consumers incite run and business travel and travel management service . The company acquired Harbor payments incl (Harbor Atlanta- based technology social club (Thomas 1998 : 23-46 . The company gross revenue , Supply and demand In to avoid the risks elusive in any investment , an investor should do how much products and function a company sells and the join in business and constipate to its shareholders , American show up play along AXP can assure anyone who may want to consider it as an secondary , its one stratum sales was 30-37 zillion , and the residuum from the fairish for the quotation function mathematical group was 106 .
13 sequence its one-twelvemonth income return was 4 .13 Billion . The residual from the medium for the credit run group was 88 .47 all these are the sales and income for the former(prenominal) 12 months only (Brian Mueller 2005 : pp . 6-12Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations 9 (2007 : pp 2-4The company is growing very unshakable , both in its sales and income , in the past 12 months the company s one year sales grew to 13 .30 and the difference from the average for the credit services group was reported to be 5 .00 per cent points while , while the one-year income appendage was 19 .00 in the alike period and the difference from the average for the credit services group was 18 .60 per cent points (Business each week 2007 pp .7-10Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations (2007 : pp 4-58 ) How has the company performed over the past volt age ? How would you explain its peaks and or slumps...If you want to get a full essay, order it on our website: Ordercustompaper.com
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