Marketing Paper

A SWOT matrix for McDonalds Corporation [pic] Strengths - S 1. satisfying employee training and procession mostly from within. 2. Strongest brand image. 3. Strong global presence 4. Economies of scale 5. Consistent lusty financial performance. 6. Take forage safety seriously. 7. Large unfeignedly estate portfolio. 8. Strong initiation and product development. 9. Community point, affablely responsible. Weaknesses W 1. laid-back employee turnover. 2. Over saturation of veritable estate in the U.S. 3. bulge outside currency revenue and debt. 4. Fluctuations in operating and last(a) profits. 5. Core products out of sync with intelligent life style trends of consumers. 6. be increasing distributively year and in 2011 transcend $18 million. Opportunities O 1. Healthier modus vivendi trends. 2. Focus on corporal social responsibility, sustainability. 3. International refinement into emerging markets. 4. Diversify its portfolio. 5. juncture ventures with retailers. 6. change magnitude angry drinks market. 7. Low fat, low calories, wellnessy offerings. 8. Locations have overaged appearances. SO Strategies 1.

cover up to hard market more environmentally friendly products focus on being green orient (S8, S9, O2). 2. Accelerate growth opportunities in China, India, and new(prenominal) Asian Countries (S2, S3, O3). 3. impact to introduce healthier products into their menus (S8, S6, O1). 4. unsolved in the buff, healthier, more upmarket locations (S7, S4, O1, O4). WO Strategies 1. alter restaurant locations which be outdated in the U.S. and europium in particular (W2, O8). 2. interject McCafe beverage service into U.S. and other geographical regions (W5, O6). 3. Use palpable estate holdings for joint ventures or new restaurant arrange (W2, O4, O5). Threats T 1. Increasing number of health witting consumers. 2. Global economic...If you loss to get a unspoiled essay, arrange it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper