Consumers Online: The prosecute Audience and Consumer Behavior * Around one hundred 75 million Americans (67% of total population) had Internet access in 2005 * egressi on rate has slowed * Intensity and scope of use both increase Internet Audience and Consumer Behavior * Some demographic groups founder much higher(prenominal) percentages of online usage than other groups * demographics to examine include: * grammatical gender * Age * Ethnicity * Community eccentric person * Income * Education instance of Internet Connection: Broadband Impacts * 52 million Americans had wideband access by end of 2005 * Broadband audience multifariousness of different from dial-up audience: * Wealthier * More educated * More middle-aged * Greater passion and scope of use Lifestyle Impacts * big Internet usage may cause a descent in traditional sociable activities * Social development of children victimization Internet intensively instead of engaging in personal interactions or undirected evasive action may as well as be negatively impacted ! * The more eon pile spend on the Internet, the less time played aside using traditional media Consumer Behavior Models * Attempt to predict/ absolve what consumers purchase and where, when, how much and why they buy. * Consumer behavior models based on background demographic factors and other intervening, more immediate variables A General Model of Consumer Behavior [pic] Figure 7.1, Page 367 punctuate Demographic Factors * Cultural * Culture and...If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com
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