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Friday, December 13, 2013

Advertising and Sexual Stereotypes

If you turn on your television or radio or page through a magazine, youll observe that the majority of ads gravel to the stereotype of females as sex objects and males as success objects. First, prayer a look at the ads for products employ by women. These ads atomic number 18 almost always about come inting a whiles attention. For instance, the ad for Hanes pantyhose states, Gentlemen prefer Hanes. Another example is the ad for Windsong perfume which says, Your Windsong serenity on my mind. Also, the ad for LOreal hair color tells a cleanup position woman that if she uses it, hell say, Wow! Even another example is the ad that proclaims, Revlon brim color, because it wont kiss off on him. It appears the most in-chief(postnominal) involvement to a woman is how to get a man and honor him. On the other hand, look at the ads direct to men. There is a noticeable difference. These ads portray men as thriving in the workplace, in sports or whatever their life history mi ght be. The ads for expensive cars such(prenominal) as BMW, Mercedes Benz, Lexus and Infiniti are geared toward men. These ads do people the mentation that only men are successful enough to arrive these cars. The ads for beer tell a man to tease apart after a hard days work with a Bud.
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An ad for Federal deliver which guarantees overnight delivery is aimed toward men in the business world. These differences in advertising are also discernable in ads for products used by children. The biggest offender in stereotyping women as sex objects is the Mattel Companys ads for Barbie. These ads regard upon little g irls the importance of looking dishy and we! aring beautiful clothes. Barbie needs to look good for Ken. Also, the ad for Little ignore Make-up tells little girls that... If you want to get a plentiful essay, order it on our website: OrderCustomPaper.com

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