Written Commentary on Market Failure and Elasticity

Written coif Commentary N. 1Economic Commentary outcome: SL government issue 1 PracticeTitle of draw out: Nike, Adidas see golden luck in chinawareSource of extract: NewsweekDate of extract: 03/10/2007Date the commentary was compose: 11/10/2007Section of the syllabus to which the commentary relates: Section 2.1Commentary Number 1 Practice ExtractNike, Adidas see golden opportunity in ChinaShoemakers have retentive battled for market, but Olympics raise the stakesThe capital of inflammation China Olympics are less than a year forth and one of the hottest races shaping up is non among the athletes, but the companies that outfit them. China is one of the largest emerging markets and a top focus for garbmakers armed combat for market share. And as the 2008 Beijing Olympics approach, the intensity is reaching a new high. The Beijing 2008 Games are set to be the superlative sporting event in modern Chinese history, state Paul Pi, head of market for Adidas in greater China. Adidas is an official sponsor of the Olympics. In attachment to paying a report $80 million for the sponsorship emplacement, the connection has coordinated a marketing blitz that includes opening an bonnie of two stores a twenty-four hours in the country. The German follow has declared the event will help put it in the No. 1 position in China by 2008, a coveted complete now held by shoe giant Nike.

Nike says China is self-possessed to become its second-largest market in the world by 2009 afterward the U.S. The company has seen tremendous gains at that place; its first-quarter earnings report in September show gross sales in China jumped 50 percent! . And Nike executives say the company is increase its racetrack there. The Chinese grocery store is the most exciting market place in the world, said Nike Brand President Charlie Denson. Nike declined to discuss its Olympics marketing plan but says the Olympics is less about advertising than about... If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

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