Marketing Myopia

Marketing improvidence When truly breaking down what marketing nearsightedness means and how it defines so many an(prenominal) channeles today, you can rationalize a general idea of why so many businesses neer make the leap or conform to. tally to definition, Marketing Myopia is nearsightedness and lack of imagination. To explain further, I would say it is when a company gets lost or detain focusing on their needs rather than the customers needs? Although it is grand to focus on a key concept of your business and where you want to need it, it doesnt have to mean ignoring the unfeigned facts and use that as a key driver. This falls hand-in-hand with a story I read recently ab numeral up Admiral Jim Stockdale. Stockdale was a military hero; an admiral in the Vietnam War, and became a POW for octonary years, during which he was bad tortured, leaving him suffering with incessant heartaches. In a communion with Jim Collins, writer of the book Good to wide, Collins as ked Stockdale how he kept from giving up believe and dying. Stockdale smiled and replied Retain assent that you will prevail in the end, c atomic way come on 18less(predicate) of the difficulties AND at the same time confront the most grotesque facts of your current reality, whatever they might be.

From there on out companies have called this situation The Stockdale Paradox and it is used universally as a mantra to live by. This paradox leads back to what I fill out in my first paragraph. Going back to the definition on marketing myopia, describing all these great companies that at first conform to and ha d an idea of where they were going, but at t! he same time they didnt confront the most brutal fact: that times were changing. Examples of this be where railroads did not change their plans to adapt to new technology much(prenominal) as planes and trucks Also gas and oil people are getting a big surprise as tumefy with the changing technology. In the future we will eventually be satisfactory to do most of our transportation using lustrous cars, lessen the need for gas and oil creating less...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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