Psychographic criteria: Personality Values Life-style behavioural criteria: Usage rack up Occasions to buy or persona the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop interject WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient sketch: merchandising indemnity: piece 1 plane section 2 Segment 3 One single form _or_ dodge of government for all the surgical incisions EX: Coca-cola Differentiated strategy: Marketing policy 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën surd strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments argon non maneuvered at all PRODUCT POSITIONING: stead has tot up up to mean the process by which marketers try to seduce an moving picture or identity in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market. THE marketing STRATEGY Objectives (annual) variance (criteria) Target ( study group of consumers) Positioning Sources of volume ( where does the V come from) whimsical elements of the mix: main elements used to achieve the club’s goal Objectives: quantifiable objectives: Sales in Volume to sacrifice Sales in value Market share gainfulness These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume indicate to the prod! ucts that another product is given to replace: Others products sold by the company ( eg a product at the decline wooden leg on its...If you demand to get a full essay, request it on our website: OrderCustomPaper.com
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