Questions to CEO, Kwame Kuadey, Giftcardrescue.com 1. how did you decide on your parentage model (how you actually bend in money?) -we argon in business to complete a human need. I saw through friends who cherished to watch value from their unused cards. What we do is match glumline lease with online lend in the gift card industry. 2. whats your competitive expediency? This is a 10 billion dollar industry so we argon finding differentiation through building more well-off ways to reach our customers- by working with douse shops, go services like the bundling of cards Weve seen an emergence in customer base in the last 3 years. developing from 2009 to 2010 of 40% and we expect growth of 100% in 2011. We dumbfound 50,000 customers as of now Technology is the main vehicle for the business- an online company with an offline mental capacity 3. where do you see the business in 3 years? With increased distribution carry to more specialize d markets. 4. what is your profit margin per customer? 12-17.5% depending on the mix of cards (how oft discounting). 5. the giftcard exchange market is flood with other competitors- what strategy are you using to stay in the clear 10% of the industry? -new distribution channel for college students & vitamin A; women -scanning the bar code into the mold in future You cannot automate everything- we are also merchandising trust. Credibility is very principal(prenominal) in this business -low barriers to entry-tight operations; managing impostor; risk-controls; profiling of batch likely to commit fraud; customer service; plastic jungle a competitor- to a fault much customer complaintswe try to stay on top of the competition by providing quality service. Nation- spacious- 6 staff members- and we run short a 9 to 5 customer. Newsletter for 75% of customers that pass off back for serviceIf you want to get a wide essay, order it on our website: OrderCustomPaper.c! om
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