'Brand Positioning Essay\r'

'Positioning Statement culled from it for communication. Being a part of stag identity, it is a crisp mastery. Positioning statement is a proclamation of the position our result/service depart occupy in the nous of our target consumers. Before developing positioning statement we have look in to these areas: a. trade exploration: We have to assess counterbalance where our and our competitors’ discoloration stand today. b. Market segments: We hand target market segment c. nerve center identity: We then identify what is shopping centre identity or the essence of our brand d.\r\nValue proposition: It is better to roll in the hay what criteria potential buyers use to choose single product/service over another. tell a few criteria. e. Position of the living products: Our product/service always has a relation to our combative products. We have to analyze how our brand is perceived. Ultimately, we choose the best position. If that is already occupied, we think of t aking the leader fountainhead on if we are strong or by-pass the leader and find other position. A concise positioning statement counterbalance describes what is important to the customers, and then what problem our product will solve for them, and how.\r\nPositioning is pliant to the following definition: 1. The position of a brand is the perception it brings in the mind of the target consumers. 2. This perception reflects the essence of the brand in terms of its functional benefits in the judgment of that consumers 3. It is relative to the perception held by a consumer of competing brands. The competing brands can be denoted as points or positions in perceptual length of the consumers and together make up a product/service class. 4. Positioning mould consists of analysis of brand equity, core competencies, unmet consumer needs, competitive differentiation.\r\n'